Avoid Water Contact: Most luxury watches are water-resistant but not waterproof. Remove your watch before swimming, showering, or washing hands in hot water.
Clean Gently: Use a soft, damp cloth to wipe the case and strap. Avoid harsh soaps, detergents, or chemicals.
Leather Straps: Keep leather straps dry and away from moisture to prevent discoloration and damage. Use a soft leather conditioner occasionally.
Metal & Stainless Steel Straps: Wipe with a microfiber cloth. For deeper cleaning, use lukewarm water and a soft brush, then dry immediately.
Avoid Extreme Conditions: Keep your watch away from extreme heat, direct sunlight for long periods, or strong magnetic fields.
Storage: Store in a cool, dry place or a watch box. Avoid stacking multiple watches together to prevent scratches.
Battery & Mechanical Care: For quartz watches, replace batteries promptly. For automatic or mechanical watches, wind regularly and service every 3–5 years.